Tourism Marketing Projects

Destinations Marketing with Incentive Connections LLC, June 2024

Venue: Jakarta, Kuala Lumpur and Singapore.

Travel Trade Sales Promotion of Incentive Connections LLC’s services in Jakarta, Kuala Lumpur and Singapore. Selling these exotic and affordable holiday destinations – Dubai, Qatar, Abu Dhabi, Oman, Saudi Arabia and Ras Al Khaimah to the travel trade in South-East Asia. Everyone was impressed by the transformation of the glittering city of Dubai, the magic of Abu Dhabi, the rugged thrills of Ras Al Khaimah, the natural beauty of Oman, Qatar’s vibrant tapestry and the final frontier, Saudi Arabia; yet to be revealed! The travel agents are now eager to share these with their clients!

Bhutan Tourism Booth, ITB Asia, October 2019

Venue: at Sands Convention and Exhibition Centre, Singapore.

Appointed as Project manager to coordinate the design and construction of Tourism Council of Bhutan Booth at ITB Asia 2019.

New York City Marketing Collaboration with Trafalgar Singapore, October 2019

Venue: Marina Bay Sands Convention Centre

Promoted New York City to 300 Trafalgar VIP customers with Trafalgar Singapore and their retail travel agents with value-add deals and presentation.

City of Swan – Swan Valley Unearthed, Singapore, April 2019

Venue: The Open Farm Community, Dempsey
Attendance: 70 guests from media, travel trade and food & wine trade
Event PR Value generated: A$50,000

Appointed by City of Swan, Western Australia as Project and Event Manager. Managed the Trade and Media on 2 April 2019. Strategized and implemented the Swan Valley Unearthed Consumer Marketing Campaign, including Above the Line Advertising through the SPH integrated Marketing Media Platform and Consumer Contest.

NYC & Company, ITB Asia and IMM Asia, October 2018

Represented NYC & Company as their appointed South East Asia marketing representation office at ITB Asia 2018 and IMM Asia 2018. Managed all business and media appointments, in partnership with NYC & Company Head Office senior management and New York City tourism members. NYC & Company is the official marketing organization for New York City and its 5 Boroughs.

Venue: Sands Convention and Exhibition Centre, Singapore.

Tourism Fiji Asia Dive Expo, April 2018

Dive into Happiness in Fiji!

We successfully coordinated and managed Tourism Fiji’s participation with some of Fiji’s best dive resorts in this edition of the Asia Dive Expo (ADEX) 2018 @ Suntec City, Singapore. It was an excellent showcase of some of the world’s top diving spots, beautiful rainbow soft corals and spectacular marine encounters!

Market: Singapore
Dates: 6-8 April 2018

Tourism Fiji NATAS  and Travel Revolution Consumer Travel Fairs, March 2018

Successfully managed Tourism Fiji’s participation in two travel fairs, NATAS @ Singapore Expo and Travel Revolution Fair @ Marina Bay Sands Convention Centre.

Market: Singapore
Dates: 23-25 March 2018

Tourism Fiji NATAS Consumer Travel Fair, August 2017

Market: Singapore
Partners: Fiji Airways

Fiji, Where Happiness Abounds! Oct – Dec 2017

Market: Singapore
Integrated Brand and Tactical Marketing Campaign
Media: Print, Radio, Digital, Social Media
Partners: Fiji Airways and travel agents

FEB 2017

Campaign Elements

  • Advertising – Print and radio
  • Consumer Contest
  • Media Exposure and PR

Western Australia Experience Extraordinary Aquatic and
Coastal Self Drive Campaign, 2016

Markets: Singapore and Malaysia
Integrated Brand and Tactical Marketing Campaign
Media: Print, Radio, Digital, Social Media
Partners: Book Publisher, children book author, travel agents

Western Australia Gourmet and

Campaign Elements:
• Advertising – print, broadcast and digital media
• Collaterals
• Consumer Contest

WA Caravan and Camping/ Self Drive Campaign,

Markets : Singapore and Malaysia

2014 Margaret River Gourmet Escape &
Gourmet Campaign

2014 Western Australia Gourmet Campaign

2014 Margaret River Gourmet Escape Campaign

Perth Branding campaign, 2014

Markets: Singapore & Malaysia

Partners: Singapore Airlines, Air Asia X
And Travel Agents

New Perth Branding Campaign

With Singapore Airlines – SINGAPORE AND MALAYSIA 2012-2013

2013 Western Australia Gourmet Campaign

1001 Extraordinary Experiences in Western Australia, Photo Contest, 2013

Western Australia Consumer campaign with NTUC Supermarkets, 2013, 2014

INDONESIA – Perth promotion with Smailing Tour, 2014

Print , Outdoor Advertising & Credit card promotion (BCA)
Consumer Travel Fairs – Smailing Tour

2010-2015 Western Australia Branding Campaigns,
Singapore, Malaysia and Indonesia

Perth Convention Bureau: MICE Campaign, 2011
Target audience: MICE travel agents, Destination and Events Management Companies and Corporates

Creative Personalized mailing to the Singapore Business Times Top Earners’ List & CEOs
Print and Online Advertising

Extraordinary Taxi Ride Campaign
in Western Australia, 2010

Markets: Singapore and Malaysia

Colours of Canberra Campaign, 2006

Market: Singapore

Partners – Asiaone, Travel Agents, Marina Square Shopping Mall, Golden Village Cinema

Public and Media Relations, 2005-2017

Magazines supplements, Editorial, Feature stories, Travelogues, Social Media


NATAS, MATTA, ASTINDO, Travel Agents and Airline Travel Fairs
Singapore, Malaysia, Indonesia

Airlines Co-op Campaigns, 2009 to 2017

Markets: Singapore, Malaysia, Indonesia

Partners – Singapore Airlines, Scoot, Air Aisa X. Qantas Airways, Jetstar, Garuda Airlines, Tiger Air, Malaysian Airlines, Malindo

Tactical promotions with airlines and travel agents through
print, online and broadcast media, 2005 to2017

Trade and Public Relations Events,
Agents Workshop and training
Agent and Media Familiarization Programs

Trade and Public Relations Events,
Agents Familiarization Trips