Tourism Marketing Projects

Tourism Fiji Asia Dive Expo, April 2018

Dive into Happiness in Fiji!

We successfully coordinated and managed Tourism Fiji’s participation with some of Fiji’s best dive resorts in this edition of the Asia Dive Expo (ADEX) 2018 @ Suntec City, Singapore. It was an excellent showcase of some of the world’s top diving spots, beautiful rainbow soft corals and spectacular marine encounters!

Market: Singapore
Dates: 6-8 April 2018

Tourism Fiji NATAS  and Travel Revolution Consumer Travel Fairs, March 2018

Successfully managed Tourism Fiji’s participation in two travel fairs, NATAS @ Singapore Expo and Travel Revolution Fair @ Marina Bay Sands Convention Centre.

Market: Singapore
Dates: 23-25 March 2018

Tourism Fiji NATAS Consumer Travel Fair, August 2017

Market: Singapore
Partners: Fiji Airways

Fiji, Where Happiness Abounds! Oct – Dec 2017

Market: Singapore
Integrated Brand and Tactical Marketing Campaign
Media: Print, Radio, Digital, Social Media
Partners: Fiji Airways and travel agents

SWAN VALLEY UNEARTHED CAMPAIGN, SINGAPORE,
FEB 2017

Campaign Elements

  • Advertising – Print and radio
  • Consumer Contest
  • Media Exposure and PR

Western Australia Experience Extraordinary Aquatic and
Coastal Self Drive Campaign, 2016

Markets: Singapore and Malaysia
Integrated Brand and Tactical Marketing Campaign
Media: Print, Radio, Digital, Social Media
Partners: Book Publisher, children book author, travel agents

Western Australia Gourmet and
MARGARET RIVER GOURMET ESCAPE CAMPAIGN
AUGUST- NOVEMBER 2015

Campaign Elements:
• Advertising – print, broadcast and digital media
• Collaterals
• Consumer Contest

WA Caravan and Camping/ Self Drive Campaign,
2015

Markets : Singapore and Malaysia

2014 Margaret River Gourmet Escape &
Gourmet Campaign

2014 Western Australia Gourmet Campaign

2014 Margaret River Gourmet Escape Campaign

Perth Branding campaign, 2014

Markets: Singapore & Malaysia

Partners: Singapore Airlines, Air Asia X
And Travel Agents

New Perth Branding Campaign

With Singapore Airlines – SINGAPORE AND MALAYSIA 2012-2013

2013 Western Australia Gourmet Campaign

1001 Extraordinary Experiences in Western Australia, Photo Contest, 2013

Western Australia Consumer campaign with NTUC Supermarkets, 2013, 2014

INDONESIA – Perth promotion with Smailing Tour, 2014

Print , Outdoor Advertising & Credit card promotion (BCA)
Consumer Travel Fairs – Smailing Tour

2010-2015 Western Australia Branding Campaigns,
Singapore, Malaysia and Indonesia

Perth Convention Bureau: MICE Campaign, 2011
Target audience: MICE travel agents, Destination and Events Management Companies and Corporates

Creative Personalized mailing to the Singapore Business Times Top Earners’ List & CEOs
Print and Online Advertising

Extraordinary Taxi Ride Campaign
in Western Australia, 2010

Markets: Singapore and Malaysia

Colours of Canberra Campaign, 2006

Market: Singapore

Partners – Asiaone, Travel Agents, Marina Square Shopping Mall, Golden Village Cinema

Public and Media Relations, 2005-2017
SINGAPORE, MALAYSIA AND INDONESIA

Magazines supplements, Editorial, Feature stories, Travelogues, Social Media

CONSUMER TRAVEL FAIRS
SINGAPORE, MALAYSIA, INDONESIA ,2010 to 2017

NATAS, MATTA, ASTINDO, Travel Agents and Airline Travel Fairs
Singapore, Malaysia, Indonesia

Airlines Co-op Campaigns, 2009 to 2017

Markets: Singapore, Malaysia, Indonesia

Partners – Singapore Airlines, Scoot, Air Aisa X. Qantas Airways, Jetstar, Garuda Airlines, Tiger Air, Malaysian Airlines, Malindo

Tactical promotions with airlines and travel agents through
print, online and broadcast media, 2005 to2017

Trade and Public Relations Events,
Agents Workshop and training
Agent and Media Familiarization Programs

Trade and Public Relations Events,
Agents Familiarization Trips